• Consumer Marketing Manager

    Job Locations US-AZ-Mesa
    Category
    Marketing
    Type
    Regular Full-Time
  • Who we are...

    Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities, working with police departments and municipalities to install over 4,000 red-light, speed, and school bus stop arm safety cameras across North America. We are also creating smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles. And we are a leading provider of connected systems, processing nearly 165 million transactions each year across 50+ individual tolling authorities.

    Position Overview

    Verra Mobility’s Mesa office is hiring a Consumer Marketing Manager. This position is responsible for developing, implementing and executing strategic marketing campaigns for products and services in our Emerging Markets business unit. This individual will play an integral role in the overall direction and fruition of creative ideas, benchmarking performance of all campaigns, effectively utilizing marketing analytics and ultimately driving the initiatives responsible for attracting potential customers as well as retaining existing ones. This is an ideal opportunity for those who enjoy creating impact and having deep involvement in consumer marketing projects.

    Essential Responsibilities

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, convert and drive adoption and referrals
    • Manage website activity and development
    • Establish and generate regular reports
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Analyze data and provide actionable insights to drive adoption
    • Optimize website and social media channels for SEO as well as usability
    • Manage projects with internal team members and external agency partners
    • Generate Content - copy development, writing and editing with the ability to craft branded stories
    • Strategic campaign development and calendar management
    • Campaign optimization via marketing campaign test practices
    • Paid media management (traditional and digital)
    • Creating and deploying internal business unit communications
    • Assist in the creation of sales and reporting presentations
    • Managing development and updating personas
    • Digital sentiment management

    Qualifications

    • Bachelor’s Degree in Communications / Marketing / Business or related field required
    • 5+ years’ experience in B2C digital marketing and advertising
    • Campaign and project management with regular reporting
    • Excellent grasp of social media and website metrics and best practices
    • Demonstrable success with email marketing, lead generation and SEO geared toward customer acquisition
    • Advanced knowledge and practice of Marketing Automation with the goals of audience development, lead nurture and conversions
    • Working knowledge of HTML, CSS, and JavaScript development and constraints

    TS5

    #Mon #IND2

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